‘CHERISH MY LOVING’
With a groovy new bop about the intricacies of an unequal love affair, Ce’Cile enters the 2022 music space in fine style.
“The new single, aptly titled ‘Cherish My Loving’, is a cautionary tale against taking the love of a good woman for granted,” Ronnie Tomlinson, Jamaican entertainment publicist, told Caribbean Life. “The track, which is produced by Ce’Cile herself and Matthew ‘Keely’ Keaveny, is charming in its melody and rhythm but relatable in its storytelling.”
It features Bahamian artist Padrino, who adds his own flavor to the mix of sound and story.
“As one of Jamaica’s most consistent and beloved leading ladies in music, Ce’Cile has thrilled audiences locally and abroad for years,” said the Brooklyn-based Tomlinson, chief executive officer of the New York-based Destine Media. “Hit singles like ‘Can You Do Di Wuk’ with Sean Paul, ‘Hot Like We’, and ‘Gold Dust’, stand as testament to the space she has carved for herself in dancehall/reggae music.”
Tomlinson said Ce’Cile changed the landscape of dancehall music by blending the sweet sultry melodies she’s known for with the spicy patois Deejay style popularized in the dancehall.
“Her debut album ‘Bad Gyal’ earned her the signature moniker that has helped to distinguish the particular brand of music she presents,” Tomlinson said. Albums including ‘Jamaicanization’, released in 2011, ‘Still Running’, ‘Diary Of A Journey’, ‘Music & Magic’ and, most recently, ‘Sophisticated’ in 2021, serve as key moments in her musical voyage.
“This latest single, ‘Cherish My Loving’, is great ear candy and comes fitted with a visually enticing music video,” she added.
This official music video is directed and produced by the world-famous Jay Will.
“I had intended the song to be released in February for my birthday and Black History/Reggae Month, but I also wanted to release the video and song together,” Ce’Cile said. “So, I had to push back the release date to get Jay Will involve in the project because I also knew what I wanted the video to look like, and I knew Jay Will could give me the feel I wanted.”
