UWI, CPL launch sports marketing program

The University of the West Indies (UWI) has partnered with the Hero Caribbean Premier League (CPL) to offer a new certificate program in Sports Marketing in June.

Deputy Dean at UWI’S Faculty of Sport, Amanda Reifer made the announcement during a ceremony hosted by the Cave Hill Campus in Barbados last week.

Reiter said cricket has advanced through academies and close collaboration with universities.

This association, she said, will help to further develop the sport regionally.

“We see the UWI as the partner to help pull cricket from the doldrums,” she said.

CPL Chief Executive Officer, Pete Russell said applications will open in the coming weeks and that the program will offer students to learn about building and delivery of a world-class sporting product.