Sean Paul debuts first AI-directed video for ‘Ginger’

GRAMMY Award-winning global superstar Sean Paul has added a new title to his legacy: Creative director.

For the first time in his career, Sean Paul steps behind the lens with the release of his AI-directed music video for his smash single “Ginger”—a bold fusion of dancehall, cinema, and cutting-edge technology.

“Always one to innovate, Sean Paul wanted ‘Ginger’ to be more than a performance piece,” Brooklyn-based, Jamaican-born entertainment publicist Ronnie Tomplinson told Caribbean Life on Tuesday, Aug. 26. 

“With AI as his tool, he created a visual universe impossible to capture with traditional filmmaking,” added the CEO of New York-based Destine Media. “The result is a groundbreaking, cinematic experience where each frame resonates with power, color, and unforgettable imagery.” 

Tomlinson said the video “reimagines Sean Paul as the lead in some of Hollywood’s most iconic films—a concept that blends nostalgia with fantasy. 

“From the adventurous world of Indiana Jones to the high-tech spectacle of Iron Man, the romance of Titanic, the swashbuckling spirit of Pirates of the Caribbean, and the adrenaline of Mission Impossible, Sean Paul embodies these roles with charm and humor, stepping outside his traditional persona in music videos,” she said. 

Tomlinson said the journey begins aboard the Titanic, with Sean Paul taking on the lead role opposite a “mysterious young woman with striking ginger-colored hair—a symbolic nod to the song’s title.

“Each scene after builds in scale and imagination, transporting viewers into a world of striking, surreal visuals,” she said. “As creative director, Sean Paul demonstrates not only his versatility as an artist but also his willingness to push creative boundaries.” 

“AI is here, and I wanted to do something different,” Sean Paul said. “I think it’s funny to have me in all those different epic films and TV shows as the hero figure – suggesting that I am the hero for the special ‘ginger’ I am singing to. 

“But literally, ‘Ginger’ is just ode to all the spicey ladies out there in the universe,” he added. “Nuff love every time to all my ladies.” 

With “Ginger”, Tomlinson said Sean Paul “reaffirms his role as a pioneer in global music—blending innovation, entertainment, and cultural impact into an unforgettable visual statement.”