Sandals ends WI cricket sponsorship

Cricket West Indies (CWI) has announced the end of the arrangement that Sandals Resorts International as the principal partner of West Indies cricket for the last four years.

Sandals became CWI’s principal partner, enjoying branding across all West Indies men’s, women’s and age-group teams in 2017, a partnership extended by a further year during the course of the COVID-19 pandemic.

A CWI release said the partnership with Sandals was “part of the incredible legacy of the late Sandals’ Chairman, Gordon ‘Butch’ Stewart, who was a life-long supporter of West Indies cricket and who made sure that the Sandals brand stood proudly on the shirts of all West Indian cricketers, continuously over the past four years.”

CWI said further: “Sandals financial contribution through the most recent four-year period of commercial sponsorship, provided much needed capital to CWI for investing in players and tournaments across all formats of the game.”