CWI signs landmark digital cricket deal with India
Cricket West Indies (CWI) has signed a landmark four-year deal with India’s premier digital sports company, FanCode, and expects the partnership to result in a strengthening of its global fan base.
The deal, which was recently announced will allow the Indian market to have access to a plethora of West Indies cricket with nearly 150 international and 250 domestic matches in the Caribbean being streamed exclusively on FanCode.
Additionally, FanCode will also be responsible for creating content to inform “deeper fan engagement,” by showcasing behind-the-scenes footage, player features and the culture of West Indies cricket.
Available on FanCode will be 16 international West Indies series but more importantly, India’s 2022 tour of the West Indies for three One-Day Internationals and three Twenty20 Internationals.
Several West Indies Women home series will also feature on FanCode along with Under-19 international fixtures and matches in the Super50 Cup- CWI’s domestic one-day championship.
CWI President, Ricky Skerrit said the partnership was key to further enhancing the relationship with India.
He said the partnership would give millions of cricket fans in India the opportunity to experience FanCode and the many digital innovations “we are bringing to improve the sports fan consumption experience.”
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