CPL 2024 viewership breaks records
For the first time in history, the Republic Bank Caribbean Premier League (CPL) has surpassed the billion-viewership mark, combining digital and broadcast platforms. The total audience for the 2024 tournament increased by a stunning 32% from 2023, reaching an impressive 1.13 billion.
This surge in viewership was fuelled by growth across key markets, including India, the Caribbean, and the United States. There was also a significant uptick in CPL’s social media engagement. These numbers have solidified the CPL’s status as one of the most-watched cricket tournaments worldwide.
The CPL reached audiences worldwide through premier broadcast partnerships in regions such as the Caribbean, India, the Middle East, the UK, the USA, Canada, New Zealand, and South Africa.
In addition, the tournament was also streamed live on CPL’s YouTube and Facebook channels, providing fans in all other territories access.
The 2024 edition featured 34 matches played across six host nations: Antigua and Barbuda, Barbados, Guyana, St. Kitts and Nevis, Saint Lucia, and Trinidad. The Saint Lucia Kings were victorious in the final, securing their first-ever CPL title at the Guyana National Stadium in Providence.
CEO of CPL, Pete Russell, expressed his excitement about the growth.
“This milestone is a monumental achievement for the CPL. Crossing the one-billion-viewership mark has been a long-standing goal, and reaching 1.13 billion demonstrates the immense appeal of the league across the Caribbean and worldwide. We’re thrilled with this growth and are eager to build on this momentum for even greater success in 2025 and beyond.”
