Alkaline headlines New Rules Festival, New York

New Rules Festival returns to New York with Alkaline, Charly Black, Libianca and Skinny Fabulous as headliners for the first full stadium festival showcase.

According to Jamaican entertainment publicist Rickardo Shuzzr, New Era Productions is collaborating with Reggae-Dancehall artiste Alkaline in hosting the next New Rules Festival in New York, on Sept. 3, 2023, at the Mount Vernon Memorial Stadium, north of the Bronx (Westchester County).  

Shuzzr said on Tuesday that, since the initial staging in 2017, which saw over 30,000 patrons in concert to witness Alkaline’s performance, the festival has executed four successful “stagings” in New York, Florida and Jamaica. 

“This overwhelming support speaks to the artiste’s grasp on the genre, a testament that resonates still,” he said. “Yet, in Kingston, Jamaica, where Alkaline held his most recent staging last year, July 2022, the artiste drew a historic crowd, rivaling any previous dancehall one-night festivals in the Caribbean.” 

Shuzzr said Alkaline, whom Givenchy named the male face for its Spring-Summer 2023 men’s collection, “will bring not just his extensive catalog of music but a bit of the chic-couture streetwear, capturing the city’s vibrant culture and trendy fashion blended with music.” 

He said the New York staging will see acts such as Gold & Diamond Certified reggae-dancehall artiste Charly Black, Cameroonian American Afrobeat recording artiste Libianca, and St Vincent and Grenadines soca neo-prince Skinny Fabulous as headliners. 

Other announced acts are 1SkiMask, Tallup, Scrptiid, TopRo and BillyB. 

“New York has been waiting, and Labor Day weekend in New York City is the perfect time for New Rules Festival, and the man himself, Alkaline,” said Kereena Beckford, Alkaline’s manager/event organizer. “Everyone knows the caliber of showcase New Era Productions executes, and, with this upcoming staging, we are raising the bar yet again. 

“Our show’s platform has always catered to giving established and upcoming artistes a platform to shine, and this year will be no different; look at the names,” she added. 

The New Era Productions team asks patrons to come out early. Gates open at noon, with showtime commencing at 3 pm. 

For more information, contact Shuzzr at 917-775-4284.