Alkaline drops ‘The Ripple EFFX’

Reggae-dancehall artiste, Alkaline has announced six-track EP, “The Ripple EFFX,” to close out 2022 after a summer filled with successes in music and fashion.
According to Alkaline’s publicist Rickardo Shuzzr, the six-track EP – which is executively produced by Kereena Beckford, with partnered track producers Autobamb, Studio Vibes, Samuel Conturo, Esron Spielberg and Clap Seven Records – “captures 2022 succinctly.”
“With Alkaline’s debut and the sophomore album debuting at #1 and #2 on the Billboard Reggae Album charts, respectfully, in addition to other notable global placements, “The Ripple EFFX’ will further demonstrate his creativity, growth, and unforgettable presence as a lyricist, guaranteed to secure all the accolades attributed to his debut project even more”, said Kereena Beckford, Alkaline’s manager.
Shuzzr said fans can also now view the visuals for the single “Profile”, which was produced by Troyton Rami Music, Black Shadow and Autobamb Records on the artiste official YouTube account.
“The animated visuals which amassed close to half a million views on YouTube set the tone for this official video release,” he said.

Jamaican Reggae-dancehall artiste, Alkaline. Tabitha Rodriquez/Kharma Production Studio

“The Ripple EFFX” is now available for pre-order, with the project slated for release on Dec. 9, 2022, on all platforms.
“With one of the most loyal fanbases in the genre’s modern history, Alkaline has comfortably reigned supreme at the top of the streaming charts,” Shuzzr said, noting that, in 2022 as Spotify celebrated its first anniversary in Jamaica, the platform named him as the most streamed artiste in that region.
“The artiste 2021 YouTube data similarly positioned him among the top tier acts in the genre, with other digital service providers (DSP) data reflecting the same,” he added. “As the artiste closes out in 2022, with approximately a quarter-billion streams for the year, it positions him yet again amongst the most listened-to act in Jamaica and the genre globally.”
Beckford said: “As a team, we have always sought to look ahead, A New Era – redefining the game.
“We have learned how to expand our digital footprint into a global marketplace and the result of this can be seen year after year based on the numbers,” she added. “As an independent artiste, he comfortably outperforms his peers, and the best is yet to come.”
Shuzzr said Alkaline will be in New York for GRAMMY-nominated artiste Movado’s birthday celebration, on Dec. 10, at Club Amazura in Queens.