‘AH CRY’

Mr. Killa, Bobby Konders and Kisko Hype have joined forces in releasing “Ah Cry.”

Perfectly timed for the summer, the collaborative effort features a juicy fusion of hardcore dancehall beats and high energy soca lyrics.

“Currently, one of soca music’s most trending artists Mr. Killa has been pushing the genre into the mainstream having recently produced and performed the theme song for the Bravo TV hit series ‘The Real Housewives: Ultimate Girls Trip,’” said Marie Driven, the Haitian American managing partner of PlaybookMG, a premier Brooklyn-based entertainment company.

“Bobby (Konders) and Massive B have done so much to push not just dancehall but Caribbean music into the mainstream,” Mr. Killa said. “So, this was a natural fit; we share the same goal to see the culture on a Global platform.”

Together with his world-renowned crew Massive B, Bobby Konders has produced hits for a wide variety of artists, including Vybz kartel (“Get Gal Easy”), Richie Spice’s (“Youths So Cold”) and Elephant Man (“Mek It Clap”).

Driven said co-producer Kisko Hype began his musical journey by deejaying nightclubs in his native Brooklyn.

Soon, he found himself producing the records he was playing, debuting with “Care Zero” by Noah Powa, Driven said.

Over the years, she said Kisko turned his passion into a career, extending his discography to include hits from, among others, Romain Virgo (“General”) and Demarco (“I Love my Mama”).

Driven said Mr. Killa is a multi-talented singer/songwriter, producer and entrepreneur, and that his music and performances are “known for going viral beyond the Caribbean and its Diaspora.

“Industry heavyweights such as Major Lazer (with whom he recorded and released an EP in 2020), Snoop Dogg and Drake are some of many who have shared Killa’s music on their social media platforms,” she said.

“His ‘Oil It Up Dance Challenge’ saw submissions from dancers, choreographers and crews from literally every inhabited continent, a feat Killa feels confident he will repeat with ‘Ah Cry’ and it’s #ahcrychallenge,” she added.

“Dancers, this one is for you,” Mr. Killa said. “We sent it out early to a few of the dancers in our community and, listen to me, ‘A Cry’ just built for the dancefloor. Dancers start it.”

Listen to “Ah Cry” https://ineffable.to/ahcry-