‘SCORCHA’
Primed for a massive summer, multi-award-winning Billboard chart topper Sean Paul will heat up 2022 with his eighth full-length album and Island Records debut, “Scorcha,” on May 27.
In breaking the news of the record’s arrival, Billboard said: “Paul’s wave of dancehall was not just about the music. It became a worldwide cultural movement, filled with unapologetically Jamaican style, visuals, dance moves and traditions.”
Additionally, Sean Paul has unveiled a candid behind-the-scenes vignette for the music video of the first single “How We Do It,” featuring Pia Mia.
“’How We Do It’ caught fire right out of the gate,” said Jamaican entertainment publicist Ronnie Tomlinson. “It has already amassed just shy of 1 million Spotify streams in addition to gathering over 400K YouTube views on the music video.”
PAPER premiered the visual and exclaimed, “Legendary dancehall singer Sean Paul is back with pop star Pia Mia, just ahead of summer, to provide their dance floor duet, ‘How We Do It,’ as a sexy explainer detailing the many ways they like to, well, ‘do it’.”
Meanwhile, REVOLT hailed it as “perfect for sending fans off in to the weekend ready for a good time.”
“Most importantly, it paves the way for more to come from Sean Paul with the impending arrival of Scorcha,” Tomlinson, the Brooklyn-based chief executive officer of Destine Media, told Caribbean Life.
Sean recently earned a GRAMMY nomination for Best Reggae Album for his seventh studio album “Live N Livin,” which was released in 2021.
The album is a collaborative celebration of his Jamaican heritage and dancehall roots in which Sean trades the microphone with Buju Banton and Damian Marley.
In announcing his 2022 US Scorcha tour dates, returning to the stage following two years since touring due to the pandemic, Sean Paul said he is “eager and excited to reconnect” with his fans “live and in person.”
Sean Paul US dates: 04/22/22 Boston Massachusetts – House of Blues (Boston); 04/23/22 New Haven, Connecticut College Street Music Hall; 04/25/22 Brooklyn, New York; 4/26/22 Brooklyn, New York; 5/14/22 Las Vegas, NV – Lovers & Friends; 5/15/22 Las Vegas, NV – Lovers & Friends; 05/27/22 Los Angeles, CA – The Novo; and 05/29/22 Monterey CA – Monterey Fairgrounds.
