‘BLESS THE YAAD’

Streaming platform Audiomack is an influential presence in the digital music industry. The business is all about supporting talent, focusing almost exclusively on new, independent and up-and-coming artists.

“The user-friendly dynamic makes it a go-to for uploading audio to listeners worldwide across its mobile apps and site,” said Sarah A. Freiseis, special projects manager for the Brooklyn-based entertainment company, PlaybookMG.

“Audiomack has expanded with original content, and the entertainment giant now has roughly 12.5 million daily active users,” Freiseis told Caribbean Life on Wednesday, stating that the latest addition to the line-up is for a new Audiomack Caribbean segment called “Bless the Yaad.”

“The purpose of ‘Bless the Yaad’ is to showcase the hottest artists out of Jamaica, those with buzz and currently trending,” she continued.

Freiseis said rising stars D’yani, Intence, Chronic Law, TeeJay and Nklyne, among others, are in the series.

“It was built off the framework for the program ‘Bless the Booth’, which debuted in 2015 and featured artists including King Von, Bizzy Banks, Abby Jasmine, Meg the Stallion and Fivio Foreign,” she said. “Both provide the opportunity to showcase versatility on the mic, and, as a byproduct, is a helpful marketing tool.”

Freiseis said a new drop is scheduled every Wednesday for the next several months.

On the premiere episode of “Bless The Yaad,” Spanish Town, Jamaica native D’Yani showcases his distinctive fusion of reggae, dancehall and soul music, according to Audiomack.

Since 2016, D’Yani has been cultivating his own brand of “expressive riddims, coated in inspirational themes and an overall infatuation with love,” Audiomack said.

“Riding the wave of a handful of singles released this year, watch D’Yani ‘Bless The Yaad’ and inform fans and curious listeners alike why he’s an anomaly,” it said.

Shot by Sage English at the Reggae Legends Villa in Kingston, the Jamaican capital, Audiomack said “’Bless The Yaad’ puts the poetic mastery of Caribbean talent, both established and on the rise, on the forefront.”